The NorthFace
You came to explore gear. They explored your data.
AT A GLANCE:
AT A GLANCE:
WHO?
Anyone in California who browsed The North Face online—whether you were scoping out a new jacket or checking trail gear—could have been tracked by an undisclosed pixel embedded in the site.
WHAT?
A hidden tracking pixel was placed on thenorthface.com. As you browsed, it quietly logged your behavior—what you clicked, what you hovered over, and even what you almost bought.
WHY DOES IT MATTERS?
The North Face built its brand on trust, exploration, and ethical connection to the outdoors. But behind the scenes, they may have violated your digital privacy—secretly monitoring your every move.
What's Going On?
Consumers browsing The North Face website may have been unknowingly tracked by hidden pixels embedded in the site’s code. These tracking tools can silently record what products you view, what you click on, and even your personal information—without your clear consent.
This type of data collection has raised serious privacy concerns. In some states, it may violate privacy laws that require companies to notify users or obtain proper permission before capturing their online activity. If you visited The North Face’s website and used features like shopping or booking tools, your information may have been recorded and shared with outside marketing partners.
Legal teams are now investigating whether The North Face’s practices broke the law. If you qualify, you may be eligible to take legal action—at no cost to you.
FAQ'S
What can I do?
If you qualify, you can bring a claim through arbitration—a legal process similar to court but often faster and more streamlined. Our legal partners will handle the process on your behalf.
So, this isn’t a lawsuit?
Correct. These are individual arbitration claims, not a class action or traditional lawsuit. It’s a common way to hold companies accountable when they’ve violated privacy or consumer protection laws.
What does this cost?
There are no upfront costs to you. Legal fees are only collected if your case is won or settled.
Who am I signing up with?
We work with a number of established and respected law firms across the United States, all of whom work to secure compensation for people like you who may have had their privacy rights violated. This campaign is sponsored by Bryson Harris Suciu & DeMay PLLC.
Take Action Before It's Too Late!
This is a legal advertisement sponsored by Bryson Harris Suciu & DeMay PLLC.
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