Choice Hotels
Did Choice Hotels Secretly Track Guests Online?
AT A GLANCE:
AT A GLANCE:
WHO?
California residents who booked a room through ChoiceHotels.com in the last 24 months.
WHAT?
Choice Hotels secretly installed hidden tracking tools on its website, monitoring reservation activity without disclosing this behavior or asking for permission.
WHY DOES IT MATTER?
California’s Pen Register law prohibits companies from recording user activity without consent. Choice Hotels’ failure to disclose this hidden tracking may violate state privacy protections.
What's Going On?
Choice Hotels markets itself as a trusted travel brand. But behind the booking engine, the company may have been quietly recording guest activity online.
When you visited ChoiceHotels.com to make a reservation, hidden tracking technologies may have captured details about your stay and browsing without your knowledge. California law requires companies to be transparent and obtain user consent before engaging in this type of surveillance.
Choice Hotels’ lack of disclosure raises serious privacy concerns for California guests.
FAQ'S
What can I do?
If you qualify, you can bring a claim through arbitration—a legal process similar to court but often faster and more streamlined. Our legal partners will handle the process on your behalf.
So, this isn’t a lawsuit?
Correct. These are individual arbitration claims, not a class action or traditional lawsuit. It’s a common way to hold companies accountable when they’ve violated privacy or consumer protection laws.
What does this cost?
There are no upfront costs to you. Legal fees are only collected if your case is won or settled.
Who am I signing up with?
We work with a number of established and respected law firms across the United States, all of whom work to secure compensation for people like you who may have had their privacy rights violated. This campaign is sponsored by Bryson Harris Suciu & DeMay PLLC.
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