DIESEL INVESTIGATION

Shopping Diesel Online? Your Privacy May Have Been Tracked

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AT A GLANCE:

WHO?

California residents who visited or shopped on Diesel’s website

WHAT?

Diesel allegedly used hidden tracking tools on its website without properly notifying users or getting consent.

WHY DOES IT MATTER?

California law gives consumers the right to know — and control — how their online activity is tracked.

What's Going On?

Diesel is known for bold style and edgy fashion — but consumers allege that behind the scenes, its website may have been using hidden tracking tools that shared visitors’ browsing activity with third parties without clear disclosure or consent.

When you browse or shop online, certain data about your activity can be collected and transmitted in real time. Under California law, companies are required to clearly inform users and obtain permission before using these kinds of tracking technologies

Consumers allege Diesel failed to do that.

If you’re a California resident who visited Diesel’s website, your privacy rights may have been affected — even if you didn’t make a purchase.

THINK YOU QUALIFY? CHECK TODAY! →

FAQ'S

What can I do?

If you qualify, you can bring a claim through arbitration—a legal process similar to court but often faster and more streamlined. Our legal partners will handle the process on your behalf.

So, this isn’t a lawsuit?

Correct. These are individual arbitration claims, not a class action or traditional lawsuit. It’s a common way to hold companies accountable when they’ve violated privacy or consumer protection laws.

What does this cost?

There are no upfront costs to you. Legal fees are only collected if your case is won or settled.

Who am I signing up with?

We work with a number of established and respected law firms across the United States, all of whom work to secure compensation for people like you who may have had their privacy rights violated. This campaign is sponsored by Bryson Harris Suciu & DeMay PLLC.