LUCKY BRAND

Shopped Lucky Brand Online in California?

AT A GLANCE:

WHO?

California residents who visited or made a purchase on LuckyBrand.com.

WHAT?

Lucky Brand is under investigation for allegedly using hidden website tracking tools that shared shoppers’ browsing activity without proper consent.

WHY DOES IT MATTER?

California law protects consumers from having their online activity intercepted or shared without permission.

What's Going On?

Lucky Brand is known for effortless style and classic denim — but shoppers may not have known what was happening behind the scenes.

It’s alleged that LuckyBrand.com used undisclosed tracking technology that captured and transmitted details about how visitors browsed the site, even when consumers weren’t clearly informed or given meaningful choices.

Under California privacy laws, companies are required to be transparent about how they collect and share consumer data. When that doesn’t happen, shoppers may have the right to take action.

THINK YOU QUALIFY? CHECK TODAY! →

FAQ'S

What can I do?

If you qualify, you can bring a claim through arbitration—a legal process similar to court but often faster and more streamlined. Our legal partners will handle the process on your behalf.

So, this isn’t a lawsuit?

Correct. These are individual arbitration claims, not a class action or traditional lawsuit. It’s a common way to hold companies accountable when they’ve violated privacy or consumer protection laws.

What does this cost?

There are no upfront costs to you. Legal fees are only collected if your case is won or settled.

Who am I signing up with?

We work with a number of established and respected law firms across the United States, all of whom work to secure compensation for people like you who may have had their privacy rights violated. This campaign is sponsored by Bryson Harris Suciu & DeMay PLLC.