AT A GLANCE:
California residents who visited NewEraCap.com, made a purchase, or created an account.
New Era Cap, LLC is being investigated for allegedly using hidden tracking tools on its website that may have transmitted consumer browsing and purchase activity to third parties without proper consent.
California privacy laws are designed to protect consumers from unauthorized electronic tracking. If tracking tools were used without proper disclosure, affected consumers may be entitled to compensation.
New Era Cap, LLC — known for its branded headwear and sports merchandise — allegedly installed hidden tracking technology on its website.
These tracking tools may have collected information about what visitors viewed, searched for, or purchased, and transmitted that data to outside platforms without clear, informed consent from California users.
California law restricts the use of certain electronic tracking technologies. If you visited or shopped on NewEraCap.com while in California, your browsing activity may have been captured and shared.
If you qualify, you can bring a claim through arbitration—a legal process similar to court but often faster and more streamlined. Our legal partners will handle the process on your behalf.
Correct. These are individual arbitration claims, not a class action or traditional lawsuit. It’s a common way to hold companies accountable when they’ve violated privacy or consumer protection laws.
There are no upfront costs to you. Legal fees are only collected if your case is won or settled. If there is no recovery, you will not be responsible for any fees or costs.
We work with a number of established and respected law firms across the United States, all of whom work to secure compensation for people like you who may have had their privacy rights violated. This campaign is sponsored by Bryson Harris Suciu & DeMay PLLC.
This is a legal advertisement sponsored by Bryson Harris Suciu & DeMay PLLC located at 900 West Morgan Street, Raleigh, NC 27603.
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