PUMA INVESTIGATION

Puma.com May Have Shared Customer Information Through Hidden Tracking Tools

AT A GLANCE:

WHO?

California residents who created an account or made a purchase on Puma.com.

WHAT?

Puma allegedly used hidden tracking tools on its website that transmitted customers’ browsing and identifying information to third parties without proper consent.

WHY DOES IT MATTER?

California privacy law requires companies to obtain proper consent before collecting and sharing certain identifying or browsing information. If Puma transferred customer data without adequate disclosure, affected customers may be entitled to compensation.

What's Going On?

Puma operates Puma.com, where consumers create accounts and purchase athletic apparel, footwear, and accessories.

It is alleged that Puma’s website used hidden tracking tools that captured customer activity — including browsing behavior and purchase interactions — and transmitted identifying information to third parties.

California’s privacy laws are designed to protect consumers from undisclosed tracking practices. If proper consent was not obtained before this information was shared, impacted customers may have legal rights.

THINK YOU QUALIFY? CHECK TODAY! →

FAQs

What can I do?

If you qualify, you can bring a claim through arbitration—a legal process similar to court but often faster and more streamlined. Our legal partners will handle the process on your behalf.

So, this isn’t a lawsuit?

Correct. These are individual arbitration claims, not a class action or traditional lawsuit. It’s a common way to hold companies accountable when they’ve violated privacy or consumer protection laws.

What does this cost?

There are no upfront costs to you. Legal fees are only collected if your case is won or settled. If there is no recovery, you will not be responsible for any fees or costs.

Who am I signing up with?

We work with a number of established and respected law firms across the United States, all of whom work to secure compensation for people like you who may have had their privacy rights violated. This campaign is sponsored by Bryson Harris Suciu & DeMay PLLC.